Water. Who gives a ****?

What is more powerful than machines, political leaders and extra terrestrial life, yet can be held in the palm of your hand?


One of the great issues of the 21st century will be forever trying to find clean water. The search is on to investigate new aquifers, as if they’re gold deposits. The UN has announced that by 2025, two thirds of the global population are expected to deal with water scarcity. So the search is already on but why should you care about any of this?

Amazingly, life evolved from the oceans when the tiniest of organisms formed in the harshest of conditions. Due to the properties of water, such as oxygen availability, transport and habitat locations, it was no wonder that ecosystems exploded in this part of the world first. Fast-forward to now and it’s evident that we are still very much dependent on the finite resource. 83% of our blood is made of water and it’s crucially needed for metabolism and breathing to work properly. In fact, staying hydrated during a gym workout makes you 10-12% stronger.

However, it is more important in different ways during modern times.

We know that there is more fresh water naturally stored underground than on land, so what’s the next best thing? Artificially store it on land of course! Almost 500,000 million gallons of freshwater is used every day for irrigation and thermoelectric power. This stored water is used for all kinds of industries, such as farming, manufacturing, etc. In the farming sector 200,000 litres of water is used per second to grow food globally. The conclusions are obvious – no water, no farming (someone put that on a T-shirt). Consumption doesn’t stop there as producing 1 pint of beer requires 170 litres of water and in 2014, the Guardian reported that a factory run by Coca Cola in Northern India was  closed down for over-extracting from the groundwater supply. If you continue to research into it, the doom and gloom goes on. So what can we do about it?

Conscious efforts need to be made in…

-Thinking about what you eat

-What soft drinks you choose

-What you spend money on

-How you wash up dishes and clothes

Think about how you can save water for those who need it,

because not all treasure is silver and gold.




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